Great sleep is our legacy

We’re proud to say we’re America’s oldest and largest privately-owned mattress company. For over 60 years, we’ve been selling quality beds without the huge marketing campaigns that can drive up prices and sacrifice quality. With time-tested practices, locally sourced materials and the latest technology, we continue to deliver great sleep to millions of people.

Craftsmanship is our life

The real success of our business is our people. Most of them came to us years ago in search of a job and found a calling. Today, no fewer than 18 craftsmen with over 600 years of combined experience work together to produce each LuuF mattress that leaves our Wisconsin factory. In an industry that is increasingly filled with unsafe imports and automation, it is the passion of our people that makes LuuF so unique in the market. We love eyes sealed shut all night and wide open all day, and we hope LuuF brings you as much joy as we had in making it.

A little more lift in your life

Honest Motives And Materials

Expertly Curated and Crafted

All Right Here In Watertown, WI

Nourishing, replenishing, honest sleep products made from the best materials

Tranquil Touch
Breathable, 360-degree stretch fabric is combined with multiple layers of CertiPur® foam to give you ease of movement and air flow against your skin. This helps you feel relaxed from the moment you lay down.

Soothing Sleep
Temperature-regulating, graphene-infused memory foam provides pressure relief on all your curves and just the right support for your spine. The result is effortless comfort and peaceful sleep night after night.

Lifted Body
We use five to seven zones of individually wrapped Bolsa® and Quantum® coils to offer personalized support for your entire body. This ensures you never feel as if you’re about to roll off the edge of your bed.

Improved Air
All LuuF beds are CertiPur® certified. This means you can breathe easy all night knowing our process and your product were made without ozone depleters, harmful flame retardants, heavy metals or formaldehyde.

Reviews From The Experts

LuuF knows how to make a mattress that not only feels great, but looks great and lasts.

LuuF may be new to the market, but it sure puts all the well-known brands to shame.

LuuF keeps the aches away no matter what your sleeping position you prefer.